Case study of a successful brand that gained value through trademark registration. in the OAPI region.

A notable example of a brand that enhanced its value through trademark registration in the OAPI region is Transsion Holdings, a Chinese mobile phone manufacturer.
Transsion’s brands—TECNO, itel, and Infinix—are registered across various African countries, including those within the OAPI jurisdiction. By securing trademark protection, Transsion effectively safeguarded its intellectual property, enabling the company to adapt its products to local market needs and build a strong brand presence.
This strategic approach contributed to Transsion becoming the largest smartphone manufacturer by sales in Africa by 2017.